Unleashing the Power of PR

Unleashing the Power of PR

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Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter a Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a research-based model for creating and implementing public relations programs that will generate desired results and improve an organizationa€™s ROI. Written as a highly accessible hands-on guide, Unleashing the Power of PR explains how to use market research methods to plan and evaluate public relations programs scientifically. The author explores the benefit of learning to speak to senior executives in a way that will improve communications and ultimately help strengthen PR performance and results. In addition, the book debunks common mythsa€”such as a€œPR is impossible to measure!a€a€”that undercut the effectiveness of PR and obscure its real value.In this book, Mark Weiner applies his years of experience with Delahaye to offer case studies and analyses that break down the science of PR measurement in a way that is easy to understand and apply.

Title:Unleashing the Power of PR
Author: Mark Weiner
Publisher:John Wiley & Sons - 2006-06-12

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