Knowledge Ecology in Global Business: Managing Intellectual Capital

Knowledge Ecology in Global Business: Managing Intellectual Capital

4.11 - 1251 ratings - Source



Provides ideas on how intellectual capital through emerging technologies can support business performance. Covers topics such as competitive strategy, human resource management, and organizational learning.well as in the marketing domain (Jacoby, 1978). So, rigor and ... Churchill, Jr., G. A. (1979). A paradigm for developing better measures of marketing constructs. Journal of Marketing Research, XVI, February, 64-73. ... Retrieved September 12, 2002, from http://www.xroadsllc.com/pdf/cp_report.pdf Day, G. S. (1999). ... Basic facts on customer complaint behavior and the impact of service on the bottom line .


Title:Knowledge Ecology in Global Business: Managing Intellectual Capital
Author: Lytras, Miltiadis D.
Publisher:IGI Global - 2009-03-31
ISBN-13:

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