How Cool Brands Stay Hot

How Cool Brands Stay Hot

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Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society and business. But what drives them and how do you develop the right brand strategies to reach this critical generation? This revised and updated 2nd edition of How Cool Brands Stay Hot reveals what drives Generation Y and how you can reach them. Based on important new research, it provides insights into the consumer psychology and behaviour of 'the Millennials'. Full of statistics and case studies including Nokia, Nivea, PlayStation, Coca Cola, Volkswagen, Smirnoff, Red Bull, HaM, and Levi's, How Cool Brands Stay Hot provides you with creative ideas on how to position, develop and promote your brands to the new consumer generation.... additions such as the iPad (a multi-touch screen tablet computer), the MacBook Air (an ultra-thin laptop) and the iPhone, Apple is the brand that has ... In the UK, Mercedes is offering driving courses for kids who are at least 1.5m tall. Renaultanbsp;...


Title:How Cool Brands Stay Hot
Author: Joeri Van Den Bergh, Mattias Behrer
Publisher:Kogan Page Publishers - 2013-03-03
ISBN-13:

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